CoolDrive Celebrates Family Business Day3 Oct, 2024 The CoolDrive Auto Parts team came together across Australia and New Zealand to mark the Family Business Association’s National Family Business Day. Celebrations themed “The Truest Blue”, inspired by CoolDrive’s corporate colours, were held with team members throughout CoolDrive’s branch network on 19 September, with team members dressing in blue outfits, decorating their offices in blue and gathering together to have morning teas as a family. In addition, CoolDrive paid tribute to family businesses within its customer community, recognising the many family-owned and operated workshops by holding a competition to encourage customers to share stories about their family businesses and express what being a family business meant to them. This competition was a heart-warming showcase of family-operated businesses thriving in the automotive industry. Through their stories, these businesses not only depicted their rich history and expertise in the field but also highlighted the profound connection and pride inherent in family enterprises. “National Family Business Day is about recognising and celebrating the role that family-owned businesses play in our economy and communities, and at CoolDrive we wanted to celebrate “our family, our staff and customers,” said John Blanchard, Executive Chairman at CoolDrive Auto Parts. “For CoolDrive, being a family business is more than just a title; it’s the embodiment of our core values – passion, knowledge, and a deep personal relationship with our customers, within our team members, and the broader automotive community. “CoolDrive is a family business, today and every day. Family values was what our company was founded upon 47 years ago when we began, and family remains at the very heart of our company today. We place a strong emphasis on building lasting relationships with our customers, employees, and business partners to foster trust and loyalty with these important stakeholders.” CoolDrive Auto Parts has come a long way since its inception. At the core of the completely family-owned and operated business is its passion for air-conditioning, which is what it was founded on in 1977, when it became the first company to import complete air conditioning systems in Australia. With three generations of the Blanchard family at the helm, CoolDrive has expanded its offerings to become a complete supplier and distributor to all major sectors of the automotive trade. With 38 branches across Australia and New Zealand, CoolDrive is driven by innovation, standing apart from the competition with its industry-leading product range and service offerings. Its expansive range now numbers over 300,000 parts from categories including air-conditioning, auto electrical, engine management, rotating electrical, tools and equipment, underbody and suspension, engine cooling, lighting, brake and clutch, filtration, lubricants, workshop consumables, and performance and motorsport. Today, CoolDrive is considered Australasia’s preferred automotive parts distributor |
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