Success for CoolDrive at the AAAE

23 Apr, 2024

CoolDrive Auto Parts was centre stage at the 2024 Australian Auto Aftermarket Expo (AAAE) in Melbourne, where a significant showcase reinforced the company’s ongoing commitment to the industry.

The impressive CoolDrive stand featured the full breadth of the company’s offerings, including a focus on its exclusive brands.

The display featured Jaylec electrical and rotating products, Jayair air-conditioning products, Jayrad engine cooling components, HULK 4X4 electrical and offroad accessories, AFI engine management components, Aunger automotive accessories, Bremtec Brakes, Ignite lighting, Excess Injectors, and CalOffroad 4x4 suspension systems.

Elsewhere at the Expo, CoolDrive were winners in the Auto Aftermarket Excellence Awards, with the GYS Powerduction 37LG winning the Most Innovative New Aftermarket Product in the Tools and Equipment category.

A highlight of the event were visits by Blanchard Racing Team drivers Aaron Love, James Courtney and Jack Perkins, while the CoolDrive backed BRT Ford Mustang Supercar greeted guests on the concourse area of the Melbourne Convention and Exhibition Centre.

Importantly, the drivers visited the stands of numerous team partners to show their support for the various ongoing collaborations.

“CoolDrive is proud to have supported a record-breaking Auto Aftermarket Expo and showcase our dedication to the future of the auto aftermarket industry,” said John Blanchard, Executive Chairman, CoolDrive Auto Parts. 

“Being able to present our latest tools, technology, parts and services to all of the industry players is incredibly important to us.

“The CoolDrive team relished the opportunity to network and connect with trade customers and industry partners alike, we feel it was truly beneficial for all.

“This exhibition reaffirmed CoolDrive's commitment to supporting the automotive service and repair industry now and in the future.

“Thanks and credit to the AAAA for organising and delivering an amazing Expo, and we look forward to participating in future events.”

CoolDrive's participation at the event emphasised its dedication to providing ongoing training opportunities, which supports the industry's future development.

The 2024 technical training schedule will feature sessions from CoolDrive and its extensive industry partners, designed to equip workshops with the most up-to-date service and repair information.

Countless in-person demonstrations of new tools and equipment offered by CoolDrive highlighted the many efficiencies available for automotive workshops via the latest technology.

Products featured included GYS, a world leader in battery charging systems and induction heat tools, AutoTest Roadworthy products, Bosch’s latest diagnostic software and hardware, battery tester, and ADAS equipment, air conditioning service units, as well as a suite of productivity-enhancing tools for workshops.

CoolDrive was also proud to support and power AAAE’s Electrified Zone initiative, sharing a comprehensive equipment range to service and repair both electric and hybrid vehicles.

This offering extended to vehicle chargers, insulation tooling, replacement gloves, insulation testers, full EV tool kits, and fire cloaks, all of which are available through CoolDrive’s nationwide network of branches.